Titles and Supers

What this is about

Text in a moving image obeys different rules than text on a page. It has to be readable at a glance on a phone, survive compression without breaking up, and stand long enough to be read twice by someone who reads slowly. Thin typefaces and low contrast against a busy background are the two most common failures. Names and job titles carry a second risk: a misspelling in a super is the kind of error a client remembers, so written approval of the exact wording belongs in the process.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

Where this differs from the general case:

• Rule of thumb for standing time: long enough to read the line twice at a slow pace
• Thin typefaces and fine serifs break up under compression; weight and contrast survive
• Get names and job titles approved in writing before they are built into the graphics

With TillyGen

Text approvals collected in a TillyGen review round leave a record of who confirmed which spelling, which settles the argument after delivery.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.