TillyGen and CapCut

What this is about

CapCut is the short-form workshop: quick cuts on phone or desktop, captions, templates tuned for vertical platforms. Social editors love its speed — and speed collapses when the footage was never framed for 9:16. This is the pre-production connection: if the deliverables in TillyGen include vertical versions, the shot list plans for them — safe framing that survives the crop, dedicated vertical takes of key moments, hook moments listed as shots of their own. The CapCut editor then works from a cutdown plan instead of mining a horizontal timeline for accidents that might work vertically.

An integration is good when nobody talks about it any more: the data is where it is needed and nobody exports anything.

What runs differently here

Where this differs from the general case:

• Deliverables in TillyGen name the vertical versions upfront — count, length, platform — so the shoot budgets takes for them
• Hook candidates are planned as shots: the three-second opener of a Reel is on the shot list, not hoped for in the edit
• The cutdown plan exported as PDF tells the CapCut editor which shots build which version, in which order
• Safe-frame notes from the storyboard mark what must survive the 9:16 crop of horizontal takes

Step by step

This order gets you there fastest:

1. Define the social versions as deliverables in TillyGen during planning — formats, lengths, platforms — before the shot list is finalized.
2. Plan dedicated shots for hooks and key moments in vertical, and mark horizontal shots whose framing must tolerate the center crop.
3. After the shoot, export the cutdown plan and shot list as PDF for the social editor — their brief, readable on the phone next to CapCut.
4. Cut each version in CapCut against its plan: hook first, captions on, platform export presets as defined in the deliverable.
5. Compare performance back to the plan — which planned hooks held viewers — and let that feed the next production's shot list.

Common pitfalls

What most often goes wrong in practice:

• Verticals as an afterthought: the crop beheads every speaker, and the 'quick Reel' costs a day of salvage editing
• No planned hook shots — the editor fabricates openers from B-roll, and every version starts weak for the same reason

With TillyGen

TillyGen decides that vertical versions exist and what feeds them; CapCut gives them their pace and polish. The order matters: format decisions are pre-production, execution is post.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.