Social Cutdown Calculator
How many deliverables the campaign really needs once every platform and ratio is counted. The calculator above takes platforms, durations, ratios and languages and returns deliverable count, post hours and master requirements — computed in your browser, with no sign-up and nothing leaving your device.
Social Cutdown Calculator
- Files
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- Post effort
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Runs entirely in your browser — no sign-up, nothing transmitted.
What the number actually depends on
3 platforms × 3 durations × 2 ratios × 2 languages is 36 files from 1 shoot.
Each additional language multiplies deliverables and every approval round with them: 2 languages mean 2 sign-off chains, not 1.
The gap between a number that goes into a quote and one that holds on the day is rarely the formula — it is whether the constraints were entered honestly. That is why the inputs are spelled out below.
Common mistakes
The places where the arithmetic is right and the day still falls over:
- Agreeing on 'social versions' without writing down the file count
- Forgetting subtitle burn-in variants in the deliverable list
In day-to-day production
Cutdowns are usually quoted per version and delivered per file — a 12-version quote can become 48 files.
The number belongs in post and review — the point where a decision is still free to change. Working it out on the shoot day is no longer calculating; it is finding out.
In TillyGen this is not a separate step: the result sits inside the plan itself, alongside the shot list, schedule and call sheet. Change a constraint and the dependent values move with it — the affected parts of the plan are flagged rather than quietly left behind.
Frequently asked
How accurate is the Social Cutdown Calculator?
The maths is exact; the inputs rarely are. Treat the result as a solid floor and add your buffer deliberately rather than smuggling it into the inputs — a flattered input hides the buffer from everyone who plans with it later.
Is the calculator free?
No. It runs entirely in your browser, with no sign-up and nothing transmitted. There is no usage limit and no account.
Where does this fit in production planning?
In post and review. There it is a basis for deciding; later it is only a finding.
Can I export the result?
The calculator itself only displays the value. In TillyGen it lands directly in the shot list, schedule and call sheet, and goes out as PDF, CSV or through the API to everyone working from it.
What does the calculator return?
Deliverable count, post hours and master requirements. The first value is the one you carry into the plan; the rest show how sensitively it reacts to the inputs.
What should I watch for in the result?
Mainly this: agreeing on 'social versions' without writing down the file count. That is the mistake that most often turns a correctly calculated number into one that does not hold.