Lookbook

What this is about

Where the moodboard asks how the film should feel, the lookbook answers how it will be made to look. Directors and DoPs assemble it for pitches and pre-production meetings: sample frames, lighting references, lens character, wardrobe directions, grade examples. On commercials it is often part of the director's treatment and gets client sign-off, which makes it quietly contractual — when the delivered film looks different, the lookbook is what the client points at.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

Where this differs from the general case:

• Reads as a designed document with chapters, not a loose image dump.
• Fashion has its own lookbooks for collections; on film sets the term means the visual bible of the project.
• Wardrobe and make-up pull their briefs from it, which makes late look changes expensive.

With TillyGen

TillyGen projects keep the lookbook beside briefing and storyboard, so the agreed look and the planned frames stay in one place.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.