Media Plan

What this is about

The plan belongs to the marketing side, and production still has to read it, because every line implies a deliverable: an aspect ratio, a length, a subtitle version, a thumbnail. A ninety-second film in a plan with six placements is not one deliverable but a dozen. The plan also drives rights, since paid placements need talent and music cleared for the run period and the territory — cheap buy-outs get expensive once a flight is extended. Ask for the media plan before quoting, and turn each line into a named deliverable in the offer.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

Where this differs from the general case:

• Every placement line is a deliverable: ratio, length, captions, thumbnail — count them in the quote
• Run period and territory drive the talent and music licences, so read them before signing
• Extended flights need extended rights; put the renewal price into the original agreement

With TillyGen

TillyGen derives the deliverable list from the intended channels, so the quote covers every version the media plan will need.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.