Platform Specs
Platform specs are the delivery requirements a channel places on the file you upload.
What this is about
Specs change without announcement, so check them at delivery instead of trusting a note from last year. The codec is rarely the trap; framing is. In vertical placements the interface covers parts of the picture, so titles need safe areas the wide master never needed, and a centre crop of a 16:9 shot often loses the subject altogether. Decide during pre-production whether to protect for the crop while framing wide, or to shoot the vertical version as its own setup. Captions and loudness also differ per channel, which makes them a delivery task rather than an afterthought.
A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.
What runs differently here
Where this differs from the general case:
- Protecting for a vertical crop is a framing decision on the day, not a repair in post
- Interface elements cover parts of the picture — keep titles inside the platform safe areas
- Check the specs at delivery; channels change ratios, lengths and caption rules without notice
With TillyGen
TillyGen records the target formats alongside the shot list, so framing decisions on set already account for every crop.
Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.
Frequently asked
Can I just crop the 16:9 master to vertical?
Only if the framing was protected for it. A centre crop pushes the subject out of frame more often than not, so decide the crop before the shoot day rather than after.
How long does it take to get started with TillyGen?
A first project takes under an hour to set up. There is no configuration phase in which templates and fields have to be defined before the tool produces anything.
Can the results be exported?
Yes — as PDF for the crew, CSV for downstream systems and through the API for anything automated. The plan stays the source; the exports are views of it.