Request for Proposal (RFP)

What this is about

Corporates and public-sector clients buy film the way they buy everything else: through procurement. The RFP fixes scope, format and deadline, and a scoring matrix weights price against quality criteria. Winning starts with reading — the real project hides behind the form fields. Use the Q&A window for every ambiguity, price exactly the stated scope and list assumptions openly. Formal compliance beats brilliance: a late or incomplete submission is scored zero regardless of the idea.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

Where this differs from the general case:

• The scoring matrix is usually published — read the weighting before writing a word
• Assumptions stated in the offer protect the price later; silent assumptions do not
• Questions in the official Q&A round reach every bidder, so ask strategically

With TillyGen

TillyGen turns an RFP scope into setups, days and a calculation you can defend line by line in the evaluation.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.