Motion Designer
Titles, supers and screen replacements need room in the frame.
What this is about
Type and animation have to live inside frames that were composed weeks earlier. Motion design planned after the shoot works with leftover space; planned before, it works with reserved space.
Every department needs the same plan in a different view. That is exactly where document collections fail: they only ever serve one perspective well.
What runs differently here
Where this differs from the general case:
- A super needs negative space framed on set; type squeezed into a busy frame reads as a repair
- Screen replacements want a locked-off plate and tracking markers, both of which cost a planned minute on set
- Every additional aspect ratio moves the zones where type is allowed to live
What the plan has to deliver
A production plan is useful to this role when it provides the following:
- Graphics zones marked in the storyboard
- Locked plates and markers scheduled for replacements
- The full ratio matrix known before framing
- Fonts, colors and logo assets collected before the edit
Common pitfalls
What most often goes wrong in practice:
- Framing every shot tight and discovering the packshot needs air
- Delivering vertical versions of graphics designed only for 16:9
With TillyGen
In TillyGen the storyboard marks graphics zones per shot, so the frame reserves room before anyone lights it.
Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.
Frequently asked
What should a shot list note for later graphics?
Which shots carry type, logos or replacements — and where in the frame. The camera then composes air into the right place instead of the graphics hunting for space later.
Why do lower thirds break in vertical crops?
Because 9:16 removes exactly the sides of a 16:9 frame where type classically sits. Vertical needs its own text zones — planned, not rescued.
When does motion design need the storyboard?
Before it is frozen. Graphics thought into the board get composed room; graphics added afterwards get whatever is left.
How long does it take to get started with TillyGen?
A first project takes under an hour to set up. There is no configuration phase in which templates and fields have to be defined before the tool produces anything.
Can the results be exported?
Yes — as PDF for the crew, CSV for downstream systems and through the API for anything automated. The plan stays the source; the exports are views of it.