Attribution

What this is about

Credits honour the crew; attribution satisfies a licence. Creative-Commons material, archive footage, some stock libraries and a number of fonts allow use only when the source is named in a prescribed form and place — an end card, the video description, an imprint page. Miss it and the permission itself lapses, which turns a finished film into a legal problem after publication. The workable habit is a licence register kept during post: asset, source, licence type, required wording, where it has to appear. Check the exact obligations with the licensor, since terms differ per library.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

In planning terms, that means:

• The licence, not taste, sets the wording and the place — a credit in the description may not satisfy an on-screen requirement
• Keep a register while editing: asset, source, licence, required credit line, where it appears
• Attribution travels with the material, so every reuse and every cutdown carries the obligation again

With TillyGen

TillyGen lists planned assets and licences next to the shot plan, so credit obligations are known before post starts.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.