Brand Guidelines

What this is about

The manual usually arrives as a print PDF and stops at the edge of motion: it prescribes CMYK values that mean nothing in Rec. 709, names fonts whose licence may not cover broadcast use, and rarely says how the logo behaves once it animates. Read it during pre-production, list the gaps, and get written answers before the grade. Ask for the asset package in the same breath — vector logo, font files, screen colour values, endcard template. Where the guide is silent, propose a solution in writing and let the brand side confirm it as the precedent.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

In planning terms, that means:

• Print colour values do not transfer to video — ask for screen values or agree a conversion in writing
• Check that the font licence covers moving image; corporate licences are often print and web only
• Request the asset package during pre-production: vector logo, fonts, endcard template, safe areas

With TillyGen

TillyGen keeps brand requirements next to the shot plan, so guideline conflicts surface in pre-production instead of in the grade.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.