Client Production
Client production is film work made on assignment — the client sets the goal, the producer owns the path to it.
What this is about
Unlike own-IP projects, a client production runs on a fixed contractual budget, negotiated usage rights and client approval at defined gates. The quality of the brief determines almost everything downstream, because the client measures the film against expectations that were formed before day one. This is the normal case in German corporate and commercial work. The word also frames rights: what the client may do with the finished film is contract language, not custom.
A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.
What runs differently here
In planning terms, that means:
- The brief is the contract behind the contract — unclear goals surface as rejected cuts
- Usage rights are granted for defined channels and periods, not handed over by default
- Approval gates belong in the timeline before they block the edit
With TillyGen
TillyGen turns the client brief into scope, shotlist and schedule, so expectations are written down before they become disputes.
Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.
Frequently asked
Who owns the film in a client production?
Whatever the contract says. Usage rights are typically granted to the client for defined channels and periods; the exact wording is worth a binding legal review before signature.
How long does it take to get started with TillyGen?
A first project takes under an hour to set up. There is no configuration phase in which templates and fields have to be defined before the tool produces anything.
Can the results be exported?
Yes — as PDF for the crew, CSV for downstream systems and through the API for anything automated. The plan stays the source; the exports are views of it.