Pitch

What this is about

Much corporate and campaign work is awarded through pitches, and the cost of pitching is real: treatment, moodboards, calculation and meetings, all at the bidder's risk. Treat each pitch like a small project with its own budget and go or no-go criteria. Signals worth checking before investing: a stated budget range, a named decision process and a reasonable field of competitors. Pitch fees exist in the market but are far from universal.

A term only helps when everyone on set means the same thing by it — so what follows is how it is used, not a dictionary definition.

What runs differently here

Where this differs from the general case:

• A pitch without a stated budget range means pricing blind — ask, or price in scenarios
• Show judgment, not the finished film: one strong idea beats ten half-built boards
• Track pitch cost per win; the ratio tells you which invitations to decline

With TillyGen

TillyGen builds a defensible setup count and budget range from the pitch brief, so the number you present survives the follow-up questions.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.