Real estate video

What this is about

A real estate video replaces the first viewing appointment: it shows the layout, the light and the condition of a property so that people can decide whether to visit. Its usefulness depends on spatial honesty, which is why wide distortion and clever angles work against the seller in the end. Two constraints define the plan. Daylight moves, so each room has a window of hours in which it looks like itself, and most properties are still occupied, which limits access, requires tidying and raises privacy questions about personal belongings and neighbours. Shoots are short — often half a day per property — but the delivery deadline is usually tight, because listings go live fast.

The format determines scope, crew and timeline — before the first location has been scouted.

What runs differently here

Where this differs from the general case:

• Room order follows window orientation: east-facing rooms in the morning, west-facing in the afternoon, and the darkest space when the sun is highest
• Occupied properties need a tidy-and-depersonalise pass agreed in advance, since removing family photos on the day costs an hour nobody planned
• Neighbouring windows, house numbers and parked cars appear in exteriors and often have to be avoided or framed out for privacy
• The tour has to make the layout readable, so transitions between rooms are planned as connecting movements rather than cut together arbitrarily

What the plan has to deliver

A production plan is useful to this role when it provides the following:

• A room-by-room plan matched to window orientation and the hours the property is accessible
• A written agreement with owners or tenants about tidying, what stays visible and who is present
• A delivery date aligned with the listing launch, including the vertical version for portals and social

Common pitfalls

What most often goes wrong in practice:

• Shooting the whole flat in one pass at midday, which leaves half the rooms flat and the other half blown out at the windows
• Filming an occupied home without agreeing what may appear, then having to remove shots after a complaint
• Making rooms look bigger than they are, which produces disappointed viewings instead of offers

With TillyGen

TillyGen orders the property shoot by window orientation and access hours, and puts the tidy-up agreement and the listing deadline into the same plan as the shot list.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.