Video formats and how to plan them
From commercials to explainers — scope, crew, timelines.
- Brand filmWhat a brand film is, how much shoot it actually takes, and how to plan interviews, b-roll…
- TV commercialA TV commercial compresses a full crew day into seconds of screen time. How to plan…
- Online commercialOnline commercials live or die by versioning: lengths, ratios and hooks from one shoot. How…
- Social media adSocial ads are shot in batches, tested in variants and judged in the first seconds. How to…
- Recruiting videoA recruiting video convinces candidates with real colleagues and real workplaces. How to plan…
- Employer branding seriesAn employer branding series runs for months, so the plan covers episodes, batch shoot days…
- Product videoProduct videos are won in prep: sample logistics, feature-by-feature shot lists and studio…
- Product launch videoA launch video premieres once and cannot slip. Planning under embargo: secrecy, late sample…
- Explainer videoAn explainer video stands or falls with its script. How to plan message hierarchy, voiceover…
- Animated explainerNo camera, no location — an animated explainer is planned through script, style frames and…
- Tutorial videoA tutorial video teaches a task step by step. How to plan the walkthrough, camera positions…
- Software demoA software demo shows the product doing real work. Planning demo data, click paths and screen…
- App promo videoAn app promo mixes UI capture with life on a phone screen. Planning device shots, screen…
- Testimonial videoIn a testimonial the customer does the talking — and the planning: one visit, tight interview…
- Case study videoA case study video reconstructs a project: problem, approach, result — with voices from both…
- Customer storyA customer story follows a person through their day and lets your product appear along the…
- Event aftermovieThe event happens once — an aftermovie is planned as a coverage operation: agenda-based shot…
- Event livestreamA livestream is live television with no safety net: signal chain, redundancy, rehearsal and a…
- Trade show videoBooth loops, live impressions and lead-gen clips: a trade show usually needs several videos…
- Conference recordingRecording a conference means capturing dozens of talks in parallel rooms: slide capture…
- WebinarA webinar is shot live in front of an audience that can leave at any second. How to plan set…
- Interview seriesAn interview series only works if episode nine looks like episode one. How to plan batch…
- Expert talkAn expert talk sells competence, not a product. How to plan the argument, the room and the…
- Documentary shortA documentary short follows something real, so the plan buys access and time instead of…
- Brand documentaryA brand documentary is paid for by a company but belongs to its protagonist. How to plan…
- Company portraitA company portrait answers who we are, what we make and where. How to plan a guided tour…
- Anniversary filmAn anniversary film has a fixed date and an archive problem. How to plan material research…
- Founder storyA founder story stands or falls with one person and the places where it started. How to plan…
- Training videoA training video is judged by whether people can do the task afterwards. How to plan modules…
- Safety videoA safety video is instruction with consequences: every frame teaches behaviour. How to plan…
- Onboarding videoAn onboarding video welcomes and orients, it does not train. How to plan modules that survive…
- Internal comms videoInternal videos reach a captive but sceptical audience. How to plan timing, works council…
- CEO messageA CEO message is one person, a narrow shooting window and a long approval chain. How to plan…
- Investor videoAn investor video is watched by people who check every figure. How to plan the story…
- Crowdfunding videoA crowdfunding video has to explain, prove and ask in one go. How to plan prototype shots…
- Teaser videoA teaser withholds on purpose and runs before the thing exists publicly. How to plan a shoot…
- TrailerA trailer represents something that already exists, so planning covers material access, music…
- Music videoA music video is timed to a locked track and built around artist availability. How to plan…
- Fashion filmIn a fashion film the garment is the subject, so samples, fittings and movement drive the…
- Food videoHot food dies in minutes, so the day is planned by perishability. How to schedule doubles…
- Real estate videoA property video is shot against the sun's schedule and somebody else's tenancy. How to plan…
- Hotel videoA hotel never closes, so the shoot fits between check-out and check-in. How to plan room…
- Travel videoOn a travel shoot there is no second trip. How to plan permits, equipment transport, a local…
- Drone showreelA drone showreel is planned around airspace, weather windows and battery cycles. How to…
- Vertical videoVertical is a composition, not a crop: the frame is tall and interface elements cover its…