Agency producer

What this is about

Three bids for the same brief rarely describe the same shoot. One assumes two cameras, the next a studio day, the third a director who is not free on the date — and none of that becomes visible until the day is running.

Every department needs the same plan in a different view. That is exactly where document collections fail: they only ever serve one perspective well.

What runs differently here

Where this differs from the general case:

• A bid without a setup count cannot be compared with another bid without a setup count
• Client attendance on set is a cost line: village, catering and a slower approval loop
• Every wish added after the pre-production meeting has a price; only some of them ever get one

What the plan has to deliver

A production plan is useful to this role when it provides the following:

• Bids that break down into setups and days instead of lump sums
• The agreed schedule and the deliverables list in one document
• Named approvers, with the moment their approval is needed
• A written change route that runs from the shoot day to the invoice

Common pitfalls

What most often goes wrong in practice:

• Passing the client wish list to the production company without a schedule check
• Approving a treatment whose look needs a day the budget never contained

With TillyGen

TillyGen breaks the brief into setups, days and deliverables, so bids answer the same question and a change shows its cost the moment it lands.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.