Art buyer

What this is about

A shoot is bought once and used for years. When fee and usage are mixed into a single number, the second campaign year reopens a negotiation nobody documented — and by then the leverage has moved to the other side of the table.

Every department needs the same plan in a different view. That is exactly where document collections fail: they only ever serve one perspective well.

What runs differently here

In planning terms, that means:

• Territory, term and media move the licence price further than the shoot day does
• Releases for people, locations, artwork and music are collected on the day or never
• A treatment is a sales document; the deliverables list is what you actually ordered

What the plan has to deliver

A production plan is useful to this role when it provides the following:

• Usage scope defined before quotes are requested
• Production fee and licence quoted as separate lines
• Release paperwork listed as a shoot-day task with an owner
• A deliverables list with formats, versions and delivery dates

Common pitfalls

What most often goes wrong in practice:

• Licensing for the launch and finding out the campaign runs a second year
• Comparing two quotes when only one of them includes usage

With TillyGen

TillyGen keeps deliverables and shoot-day obligations in one plan, so what was ordered and what still has to be cleared stay visible side by side.

Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.