In-house video team
An in-house team plans and shoots and edits — usually all three in the same week.
What this is about
The constraint is rarely craft and almost always throughput: many small productions, short lead times, and stakeholders who expect a film the way they expect a slide deck.
Every department needs the same plan in a different view. That is exactly where document collections fail: they only ever serve one perspective well.
What runs differently here
In planning terms, that means:
- Planning time is the first thing cut and the first thing missed
- Three platforms × three durations × two ratios is 18 files from one shoot
- Internal approval chains often take longer than the shoot itself
What the plan has to deliver
A production plan is useful to this role when it provides the following:
- Planning documents in minutes, not an afternoon
- A deliverable count agreed before the shoot
- Approval chain named and visible
- Templates that do not have to be rebuilt for every project
Common pitfalls
What most often goes wrong in practice:
- Agreeing on "social versions" without writing down the file count
- Starting the shoot before the approval chain is named
With TillyGen
TillyGen produces the planning documents in the time an in-house team actually has — minutes, not an afternoon.
Change one constraint and the consequences travel through the whole plan: affected shots are flagged, the call sheet is regenerated, and nobody keeps working from yesterday's version.
Frequently asked
How do we plan faster without cutting quality?
Stop writing planning documents from scratch. The shot list, schedule and call sheet all derive from the same information — entering it once is the whole saving.
How many files does a social campaign really produce?
Three platforms, three durations and two ratios already come to 18 files from a single shoot — before any language versions. Agree the count in writing before the shoot.
Who should own the approval chain?
One named person, agreed before the shoot. Approval chains that are discovered during post are the single most common reason an in-house film misses its publication date.
How long does it take to get started with TillyGen?
A first project takes under an hour to set up. There is no configuration phase in which templates and fields have to be defined before the tool produces anything.
Can the results be exported?
Yes — as PDF for the crew, CSV for downstream systems and through the API for anything automated. The plan stays the source; the exports are views of it.